Marketing Strategist

American Pest is a committed leader in pest control throughout Maryland, Washington D.C., and Virginia. We commit to our employees, our clients, and ourselves. We think beyond the impossible. And we love what we do.

Position Overview

Our team is growing! We are looking for a dynamic Marketing Strategist with proven experience to develop, manage, and audit marketing programs in specific channels, support business objectives, lead acquisition, foster customer retention, execute business development, provide sales support, and advance brand building. The Marketing Specialist works closely with sales, communications, customers, consultants and digital partners to achieve desired results pursuant to the organization's growth goals.

Key Responsibilities for the Marketing Strategist

• Own customer acquisition and lead generation across digital and offline channels
• Lead the execution of marketing activities from start to finish, driving collaboration with key stakeholders by leveraging the right internal processes
• Collaborate with creative teams, internal stakeholders, and external agencies and vendors
• Develop and maintain digital content marketing calendars, social media calendars, project planning calendars and event calendars
• Develop and deliver strategic, engaging digital content for B2B and B2C target audiences
• Monitor, listen and respond to users on social media platforms and partner websites
• Manage website content and effective SEO/SEM strategy
• Research and propose potential lead gen partnerships
• Research the latest marketing trends
• Measure, evaluate, and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs); create reports and present to teams across the organization
• Market through various channels and segment databases working with large data sets
• Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications
• Manage online reputation and develop strategies to maintain a positive online brand image
• Oversee the marketing budget

Qualifications for Marketing Strategist

• Experience building complex marketing strategies and campaigns
• Experience analyzing campaign data and reporting on results
• Exposure to digital and direct response marketing
• Competence as a creative writer
• Strong project management skills
• Strong problem-solving ability, including metrics-driven thinking
• Proficiency with marketing and sales automation tools
• Highly proficient in Microsoft Office suite; experience with pivot tables to conduct analysis of data sets from multiple data sources a plus
• Ability to travel as necessary
• We're looking for someone with 3+ years of experience in marketing, has a bachelor's degree in marketing, business, or similar

At American Pest, we are committed to providing a workplace of mutual respect. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, gender identity, age, or non-disqualifying physical or mental disabilities. All employment is decided on merit, competence, performance, and business need.

Current Openings for Marketing Strategist Jobs at American Pest